--- title: "SEO Agency in Luxembourg: SEO, local SEO and GEO" description: "SEO agency in Luxembourg: search engine optimisation, local SEO and visibility in ChatGPT, Perplexity and AI Overviews. Free audit, no commitment." url: https://agence-seo.lu/en/ updated: 2026-10-18 lang: en alternates: fr-LU: https://agence-seo.lu/ en-LU: https://agence-seo.lu/en/ --- # Your customers look for you on Google. Some already ask ChatGPT. We help SMEs in the Grand Duchy move up in search results and appear in the answers of AI assistants. We start with a free audit of your website. You then decide on the next step with the findings in hand. ## An audit that tells you what to fix, and where. No score out of 100, no forty-page report generated by a tool. Each finding gives the exact location and the action to take, in the order that brings the most return. [The process and deliverables](https://agence-seo.lu/en/method/) *Format of an audit report. Sample wording, no client data.* | Finding | Where | Priority | Action | | --- | --- | --- | --- | | The German pages do not declare their French version. Google sometimes shows the wrong language. | hreflang tags | High | Link each page to its translations and define the default version. | | The business profile is filed under a category that is too broad. | Google Business Profile | Medium | Choose the most precise primary category and complete the list of services. | | An AI assistant cites a directory that still shows your old address. | Third-party sources | Medium | Have the directory listing corrected and align your contact details everywhere. | | The robots.txt file blocks OpenAI's search crawler through an overly broad rule. | robots.txt | High | Allow OAI-SearchBot; GPTBot can stay blocked if you wish. | ## The work, item by item. An engagement does not necessarily cover everything. The audit tells you which of these items are worth the effort for your website. ### 01. Technical SEO Pages blocked or excluded from the index, language versions that are not properly linked, slow pages, rendering errors. Whatever stops Google from reading the site comes before everything else. ### 02. Pages and content One page for each real customer need, written from your knowledge of your trade. Rewriting what already exists often brings more than publishing new pages. ### 03. Local SEO Google Business Profile, identical contact details across directories, reviews requested from your real customers. This is what decides your place on the map. [SEO and local SEO](https://agence-seo.lu/en/seo/) ### 04. Links and reputation Local press, trade federations, partners, professional directories that make sense in your sector. Chosen one by one. ### 05. GEO, presence in AI assistants Letting the right crawlers in, making your business identity clear, writing passages an assistant can reuse, being present in the sources it consults. [GEO in detail](https://agence-seo.lu/en/geo/) ### 06. Reporting A monthly report: positions, clicks, enquiries when they can be measured, and what AI assistants answer to a fixed list of questions. ## In Luxembourg, people do not search in just one language. The law of 24 February 1984 on the language regime recognises Luxembourgish, French and German in administrative matters. Add English for services, and cross-border commuters searching from Lorraine, Wallonia or Saarland: the same service gets typed in several different ways. A German search has neither the volume nor the competition of its French equivalent. We study them separately, and we check that each version of your pages is properly declared to Google. Source: [Legilux, law of 24 February 1984 on the language regime (in French)](https://legilux.public.lu/eli/etat/leg/loi/1984/02/24/n1/jo) ## The SME Packages Digital programme can fund part of the project. The Ministry of the Economy covers part of the cost of a digital project carried out by a Luxembourg SME with a service provider. A pre-analysis with the Chamber of Commerce or the Chamber of Skilled Trades and Crafts is mandatory, and it is this step that confirms whether your project falls within the digital marketing strand. [Conditions and procedure](https://agence-seo.lu/en/method/#sme-packages) - **70%**: of eligible costs covered - **€3,000**: minimum project amount, excl. VAT - **€25,000**: maximum project amount, excl. VAT Source: [Guichet.lu, SME Packages - Digital](https://guichet.public.lu/en/entreprises/financement-aides/regime-sme-packages/soutien-pme/sme-packages-digital.html), last updated 11 March 2025, accessed 18 October 2026. --- Request a free SEO and GEO audit: https://agence-seo.lu/en/contact/ or by email at contact@agence-seo.lu.